Distribution as a barrier to application of marketing in the centrally planned economy (case study of Poland)

Characteristic features of distribution in Poland are: (1) wide scope of administrative distribution; (2) high degree of concentration and centralization of distribution; and (3) low adaptability and elasticity. In the centrally planned economy, there is a natural tendency to rule through distributi...

Full description

Saved in:
Bibliographic Details
Published inJournal of business research Vol. 24; no. 1; pp. 19 - 25
Main Author Iwińska-Knop, Krystyna
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 1992
Elsevier
College of Business Administration, University of Georgia
Elsevier Sequoia S.A
SeriesJournal of Business Research
Subjects
Centralization
Distribution channels
Economic reform
Marketing mixes
Regulation
Poland
Online AccessGet full text
ISSN0148-2963
1873-7978
DOI10.1016/0148-2963(92)90047-F

Cover

More Information
Summary:Characteristic features of distribution in Poland are: (1) wide scope of administrative distribution; (2) high degree of concentration and centralization of distribution; and (3) low adaptability and elasticity. In the centrally planned economy, there is a natural tendency to rule through distribution, and hence it may be said that distribution strengthens the system of management based on commands and central allocation of industrial supplies. Channels of distribution and ways of selling to not constitute elements of the marketing mix. Within the economic reform, efforts have been made to introduce market regulation into the distribution sphere.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 14
ObjectType-Article-1
ISSN:0148-2963
1873-7978
DOI:10.1016/0148-2963(92)90047-F