Market nudges and autonomy

Behavioural techniques or ‘nudges’ can be used for various purposes. In this paper, we shift the focus from government nudges to nudges used by for-profit market agents. We argue that potential worries about nudges circumventing the deliberative capacities or diminishing the control of targeted agen...

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Published inEconomics and philosophy Vol. 40; no. 1; pp. 138 - 165
Main Authors Ivanković, Viktor, Engelen, Bart
Format Journal Article
LanguageEnglish
Published Cambridge, UK Cambridge University Press 01.03.2024
Subjects
Online AccessGet full text
ISSN0266-2671
1474-0028
1474-0028
DOI10.1017/S0266267122000347

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Abstract Behavioural techniques or ‘nudges’ can be used for various purposes. In this paper, we shift the focus from government nudges to nudges used by for-profit market agents. We argue that potential worries about nudges circumventing the deliberative capacities or diminishing the control of targeted agents are greater when it comes to market nudges, given that these (1) are not constrained by the principles that regulate government nudges (mildness, sensitivity to people’s interests and public justifiability) and (2) are often ‘stacked’ – they come in great numbers that overwhelm agents. In addition, we respond to possible objections and derive several policy suggestions.
AbstractList Behavioural techniques or ‘nudges’ can be used for various purposes. In this paper, we shift the focus from government nudges to nudges used by for-profit market agents. We argue that potential worries about nudges circumventing the deliberative capacities or diminishing the control of targeted agents are greater when it comes to market nudges, given that these (1) are not constrained by the principles that regulate government nudges (mildness, sensitivity to people’s interests and public justifiability) and (2) are often ‘stacked’ – they come in great numbers that overwhelm agents. In addition, we respond to possible objections and derive several policy suggestions.
Author Ivanković, Viktor
Engelen, Bart
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  fullname: Ivanković, Viktor
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  surname: Engelen
  fullname: Engelen, Bart
  email: b.engelen@tilburguniversity.edu
  organization: 2Tilburg University, Center for Moral Philosophy, Epistemology and Philosophy of Science (TiLPS), Warandelaan 2, 5037 AB Tilburg, the Netherlands
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Issue 1
Keywords government nudges
autonomy
Market nudges
nudge stacking
advertising
Language English
License This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
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Snippet Behavioural techniques or ‘nudges’ can be used for various purposes. In this paper, we shift the focus from government nudges to nudges used by for-profit...
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StartPage 138
SubjectTerms Autonomy
Blood & organ donations
Consumers
Economics
Government
Heuristic
Influence
Marketing
Paternalism
Private sector
Profit maximization
Profits
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Title Market nudges and autonomy
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