Market nudges and autonomy

Behavioural techniques or ‘nudges’ can be used for various purposes. In this paper, we shift the focus from government nudges to nudges used by for-profit market agents. We argue that potential worries about nudges circumventing the deliberative capacities or diminishing the control of targeted agen...

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Bibliographic Details
Published inEconomics and philosophy Vol. 40; no. 1; pp. 138 - 165
Main Authors Ivanković, Viktor, Engelen, Bart
Format Journal Article
LanguageEnglish
Published Cambridge, UK Cambridge University Press 01.03.2024
Subjects
Autonomy
Blood & organ donations
Consumers
Economics
Government
Heuristic
Influence
Marketing
Paternalism
Private sector
Profit maximization
Profits
government nudges
autonomy
Market nudges
nudge stacking
advertising
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ISSN0266-2671
1474-0028
1474-0028
DOI10.1017/S0266267122000347

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Summary:Behavioural techniques or ‘nudges’ can be used for various purposes. In this paper, we shift the focus from government nudges to nudges used by for-profit market agents. We argue that potential worries about nudges circumventing the deliberative capacities or diminishing the control of targeted agents are greater when it comes to market nudges, given that these (1) are not constrained by the principles that regulate government nudges (mildness, sensitivity to people’s interests and public justifiability) and (2) are often ‘stacked’ – they come in great numbers that overwhelm agents. In addition, we respond to possible objections and derive several policy suggestions.
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ISSN:0266-2671
1474-0028
1474-0028
DOI:10.1017/S0266267122000347