Understanding Managers’ Trade-Offs Between Exploration and Exploitation
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          | Published in | Marketing science (Providence, R.I.) | 
|---|---|
| Format | Journal Article | 
| Language | English | 
| Online Access | Get full text | 
| ISSN | 1526-548X 0732-2399  | 
| DOI | 10.1287/mksc.2021.1304 | 
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| ISSN: | 1526-548X 0732-2399  | 
|---|---|
| DOI: | 10.1287/mksc.2021.1304 |