Towards Content-Dependent Social Media Platform Preference Analysis

• Published in: International journal of ambient computing and intelligence Vol. 11; no. 2; pp. 30 - 47
• Main Authors: Kaur, Parmeet, Arora, Anuja, Gupta, Shubhankar, Dhingra, Shubham, Sharma, Shreeya
• Format: Journal Article
• Language: English
• Published: Hershey IGI Global 01.04.2020
• Subjects: Celebrities; Computational linguistics; Digital media; Influence; Information technology; Keywords; Language processing; Natural language interfaces; Preference analysis; Social media; Social networks; Statistical analysis; Web site management software; India
• ISSN: 1941-6237; 1941-6245
• DOI: 10.4018/IJACI.2020040102

Social media is one of the major outcomes of progressive changes in the world of technology. The various social webs and mobile technologies have accelerated the rate at which information sharing is done, how relationships developed, and influences are held. Social media is increasingly being used by the people to help and shape the world's events and cultures with the ability to share pictures, ideas, events, etc. Further, it has transformed the way the authors interpret life and the way business is done. This article presents a decision system for selecting an appropriate social media platform (such as Facebook or Twitter) to post content with the objective to maximize the reachability of the post. The decision is made considering the domain or subject of the post and retrieving data associated with it from the web at regular time intervals. The retrieved data has been trained using logistics and K-NN regression to classify a particular instance of data and identify the platform which can provide the most reachability. The system also suggests keywords related to the topic of the post which has been mostly used in recent times.