Mobile knowledge and the media: The movement of scientific information in the context of environmental controversy

• Published in: Public understanding of science (Bristol, England) Vol. 21; no. 6; pp. 705 - 723
• Main Author: Bocking, Stephen
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.08.2012; Sage Publications Ltd
• Subjects: Aquaculture; Canada; Content analysis; Europe; Fish industry; Geography; Information technology; Internet; Knowledge; Mass media; Mass media effects; Media coverage; News; News media; Public interest; Roles; Salmon; Science; Scientific knowledge; Social factors; Technology; Canada; Europe; globalization of science and technology; media representations; scientific controversies; media and science; science communication; movement of knowledge
• ISSN: 0963-6625; 1361-6609
• DOI: 10.1177/0963662510389977

This paper examines the role of the news media in transnational flows of knowledge. Its focus is on salmon aquaculture, an industry operating in Europe, Canada, and elsewhere. To examine the movement of knowledge from Europe to Canada, a sample of 323 news stories mentioning European aquaculture was drawn from 1261 stories about aquaculture published in Canadian newspapers between 1982 and 2007. Their analysis demonstrates the role of the media in selectively moving and shaping scientific knowledge. This role has been influenced by numerous factors, including journalistic norms, source strategies, and the assertion of trust, relevance and scientific credibility. This analysis corrects the common assumption in the internet era that information flows freely: new technology has not obviated the role of social factors. The media’s role in the movement of knowledge also has implications for the geography of science, and for the status of science as a situated practice.