Consensus-trust Driven Bidirectional Feedback Mechanism for Improving Consensus in Social Network Large-group Decision Making

• Published in: Group decision and negotiation Vol. 32; no. 1; pp. 45 - 74
• Main Authors: Gai, Tiantian, Cao, Mingshuo, Chiclana, Francisco, Zhang, Zhen, Dong, Yucheng, Herrera-Viedma, Enrique, Wu, Jian
• Format: Journal Article
• Language: English
• Published: Dordrecht Springer Netherlands 01.02.2023
• Subjects: Biological and Physical Anthropology; Business and Management; Feedback mechanism; Bidirectional interaction; Trust; Consensus; Social network large-group decision making
• ISSN: 0926-2644; 1572-9907
• DOI: 10.1007/s10726-022-09798-7

This paper proposes a consensus-trust driven framework of bidirectional interaction for social network large-group decision making. Firstly, the concepts of interaction consensus threshold and interaction trust threshold are defined, which are used to discriminate the interaction modes between subgroups into four categories. Corresponding hybrid feedback strategies are designed in which the consensus level and trust level of subgroups are regarded as reliable resources to facilitate the achievement of group consensus. Secondly, a minimum adjustment bidirectional feedback model considering cohesion is developed to help the interacting subgroups reach mutual consensus with minimum opinion modification. Finally, the proposed consensus framework is applied to a blockchain platform selection problem in supply chain to demonstrate the effectiveness and applicability of the model.