A contextual evaluation of alcoholic beverages using the repertory grid method

Summary Twenty subjects were used to investigate the contexts in which they typically consumed a range of alcoholic beverages. Contexts were elicited using the repertory grid method, and five principal components were found to describe the perceptual dimensions common to most people. The poles of th...

Full description

Saved in:
Bibliographic Details
Published inInternational journal of food science & technology Vol. 24; no. 2; pp. 173 - 182
Main Authors SCRIVEN, F. M., GAINS, N., GREEN, S. R., THOMSON, D. M. H.
Format Journal Article
LanguageEnglish
Published Oxford, UK Blackwell Publishing Ltd 01.04.1989
Blackwell Science
Subjects
Biological and medical sciences
Consumer-use
contexts
Economy
Food industries
Fundamental and applied biological sciences. Psychology
General aspects
generalized Procrustes analysis
marketing
perceptual dimensions
Alcoholic beverage
Online AccessGet full text
ISSN0950-5423
1365-2621
DOI10.1111/j.1365-2621.1989.tb00631.x

Cover

More Information
Summary:Summary Twenty subjects were used to investigate the contexts in which they typically consumed a range of alcoholic beverages. Contexts were elicited using the repertory grid method, and five principal components were found to describe the perceptual dimensions common to most people. The poles of these dimensions are summarily interpreted as: thirstquenching vs. not; formal meal vs. social drinking environment; before meals vs. after meals; in a pub vs. outside a pub; consumed neat vs. mixed. The ways in which this information can be used to develop marketing strategies and influence product development are discussed.
Bibliography:ArticleID:IJFS173
ark:/67375/WNG-KV2PXLQP-5
istex:AA0587A0C979CA9DE62B526720E7D072243CC0F5
ISSN:0950-5423
1365-2621
DOI:10.1111/j.1365-2621.1989.tb00631.x