A cross-cultural approach to understanding entrepreneurial intention

The current research aims to shed light on the role of culture in the formation of career intentions. It draws on the Theory of Planned Behavior (TPB; Ajzen), which has been widely employed to predict intentions, including entrepreneurial career intentions, but past research has almost exclusively b...

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Bibliographic Details
Published inJournal of career development Vol. 39; no. 2; pp. 162 - 185
Main Authors Moriano, Juan A, Gorgievski, Marjan, Laguna, Mariola, Stephan, Ute, Zarafshani, Kiumars
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.04.2012
Sage
Subjects
Behavior Standards
Career Choice
College Students
Correlation
Cross Cultural Studies
Cultural Differences
Cultural Influences
Deutschland
Entrepreneurship
Foreign Countries
Germany
India
Indien
Intention
Iran
Karriereplanung
Kulturelle Identität
Netherlands
Niederlande
Planung
Poland
Polen
Predictor Variables
Role
Self Efficacy
Social Behavior
Spain
Spanien
Statistical Analysis
Student
Student Attitudes
Studierende
Theorie
Unternehmensgründung
Verbrauchereinstellung
Vergleich
Verhalten
Poland
Netherlands
Iran
Germany
India
Spain
entrepreneurship
culture
attitudes
self-efficacy
intention
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ISSN1573-3548
1556-0856
0894-8453
1556-0856
DOI10.1177/0894845310384481

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Summary:The current research aims to shed light on the role of culture in the formation of career intentions. It draws on the Theory of Planned Behavior (TPB; Ajzen), which has been widely employed to predict intentions, including entrepreneurial career intentions, but past research has almost exclusively been conducted in “Western” countries. The current research specifically explores the extent to which both the strength of relationships of TPB predictors with entrepreneurial career intentions and the TPB predictors themselves are invariant across cultures. The study compares six very different countries (Germany, India, Iran, Poland, Spain, and the Netherlands), drawing on an overall sample of 1,074 students and their assessments of entrepreneurial career intentions. Results support culture universal effects of attitudes and perceived behavioral control (self-efficacy) on entrepreneurial career intentions but cultural variation in the effects of subjective norm.
ISSN:1573-3548
1556-0856
0894-8453
1556-0856
DOI:10.1177/0894845310384481