The smartphone as a tool for mobile communication research: Assessing mobile campaign perceptions and effects with experience sampling

Mobile communication differs from other forms of mediated communication in terms of connectedness, dynamics, omnipresence, and interactivity. Consequently, it can be difficult for scholars to investigate mobile communication using traditional research methods. The main goal of this article is to sho...

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Bibliographic Details
Published inNew media & society Vol. 25; no. 4; pp. 795 - 815
Main Authors Otto, Lukas P, Kruikemeier, Sanne
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.04.2023
Subjects
data donations
Kommunikationsforschung
longitudinal methods
mobile communication
mobile experience sampling
longitudinal methods
mobile experience sampling
Data donations
mobile communication
Online AccessGet full text
ISSN1461-4448
1461-7315
1461-7315
DOI10.1177/14614448231158651

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Summary:Mobile communication differs from other forms of mediated communication in terms of connectedness, dynamics, omnipresence, and interactivity. Consequently, it can be difficult for scholars to investigate mobile communication using traditional research methods. The main goal of this article is to show how the mobile experience sampling method (MESM), in combination with data donations, can be useful for addressing the challenges of mobile communication research. We explicate the design using an experience-sampling study that was conducted on mobile campaigning during the Dutch 2021 national election. Using this case, we discuss how MESM can be extended and combined with other data sources, such as tracking data, GPS, and sensory data, to address the challenges of mobile communication effects research and facilitate future studies.
ISSN:1461-4448
1461-7315
1461-7315
DOI:10.1177/14614448231158651