Digital platforms for business-to-business markets: A systematic review and future research agenda

The evolution of digital platforms has transformed the way businesses operate. Digital platforms have become popular and common in Business-to-Business (B2B) markets, thereby leading to increased interest of researchers. Even with the increasing interest, the field suffers from the lack of a compreh...

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Bibliographic Details
Published inJournal of business research Vol. 137; pp. 354 - 365
Main Authors Shree, Deep, Kumar Singh, Rajesh, Paul, Justin, Hao, Andy, Xu, Shichun
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.12.2021
Subjects
B2B market
Digital platforms
DOI framework
Platform adoption
Systematic review
TOE framework
TOE framework
Systematic review
Digital platforms
B2B market
Platform adoption
DOI framework
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ISSN0148-2963
DOI10.1016/j.jbusres.2021.08.031

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Summary:The evolution of digital platforms has transformed the way businesses operate. Digital platforms have become popular and common in Business-to-Business (B2B) markets, thereby leading to increased interest of researchers. Even with the increasing interest, the field suffers from the lack of a comprehensive approach towards plugging the gaps left behind. This review presents a synthesis of the last ten years of research on digital platforms in B2B markets. Based on Diffusion of Innovation (DOI) and Technology-Organization-Environment (TOE) frameworks for adoption of innovation, the current study identifies the technological, organizational, and environmental context-based factors that play a major role in adoption of digital platforms in B2B markets. We also present a detailed overview of the research in terms of publication timeline, geographical distribution, industrial context, theory used, and methodology employed. In addition, we identify some significant gaps and set a future research agenda.
ISSN:0148-2963
DOI:10.1016/j.jbusres.2021.08.031