The impact of complementary medicine on sustainable tourism development through event and nature-based tourism

Z32, Q57 ABSTRACT The subject of this research is to look at the attitudes of spa tourists towards complementary medicine and the possibilities of its application within spa services. The aim of the research is to identify certain scientific results that can contribute to the creation of an adequate...

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Published inEkonomika poljoprivrede (1979) Vol. 67; no. 2; pp. 377 - 390
Main Authors Krstić, Vesna, Đurađević, Marijana, Trišić, Igor
Format Journal Article
LanguageEnglish
Published Belgrade Balkan Scientific Association of Agricultural Economists 01.01.2020
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
Subjects
Alternative medicine
Attitudes
Competitive advantage
complementary medicine
Correlation analysis
Ecotourism
event
Events planning
Herbal medicine
Hypotheses
Medical tourism
Medicine
Motivation
nature-based tourism
Questionnaires
R&D
Research & development
Resorts & spas
Spas
Sustainability
Sustainable development
Sustainable tourism
Technological change
Tourism
Tourism development
Tourists
Serbia
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ISSN0352-3462
2334-8453
2334-8453
DOI10.5937/ekoPolj2002377K

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Summary:Z32, Q57 ABSTRACT The subject of this research is to look at the attitudes of spa tourists towards complementary medicine and the possibilities of its application within spa services. The aim of the research is to identify certain scientific results that can contribute to the creation of an adequate tourism product. In the research, a prospective study is used and it was done by applying a standardized questionnaire. Testing the correlation of the answers given was examined and shown by the Analysis The Pearson Correlation method. The obtained results confirmed the hypotheses: complementary medicine is a significant component of the sustainable development of health tourism in spa destinations in Serbia, and that the organization of an adequate complementary medicine tourism event can increase tourists' motivation for visits and their significant relation to nature-based tourism, which would significantly affect on sustainable tourism development of spa tourism. The intensification of the growth of awareness among the respondents about the importance of complementary medicine in tourism planning and development is evident, and by providing socio-cultural, economic and environmental benefits, the basic postulates of sustainable tourism development are
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ISSN:0352-3462
2334-8453
2334-8453
DOI:10.5937/ekoPolj2002377K