Sponsorship congruence and brand image A pre‐post event analysis

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Bibliographic Details
Published inEuropean journal of marketing Vol. 46; no. 3/4; pp. 509 - 523
Main Authors Woisetschläger, David M., Michaelis, Manuel
Format Journal Article
LanguageEnglish
Published Emerald 01.01.2012
Subjects
2006
Fußball
Konsumentenverhalten
Markenimage
Sponsoring
Sportmarketing
Sportveranstaltung
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ISSN0309-0566
DOI10.1108/03090561211202585

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ISSN:0309-0566
DOI:10.1108/03090561211202585