Exploring Netflix myths: Towards more media industry studies and empirical research in studying video-on-demand
Using Netflix as a lens, this article identifies and unpacks three central interrelated myths – binge-watching, on-demand, and big data – surrounding global video-on-demand services. These myths are problematic because they make certain ideas about these services seem natural and self-evident, restr...
Saved in:
| Published in | Critical studies in television |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
10.11.2024
|
| Online Access | Get full text |
| ISSN | 1749-6020 1749-6039 |
| DOI | 10.1177/17496020241297618 |
Cover
| Summary: | Using Netflix as a lens, this article identifies and unpacks three central interrelated myths – binge-watching, on-demand, and big data – surrounding global video-on-demand services. These myths are problematic because they make certain ideas about these services seem natural and self-evident, restricting our understanding of their role in culture and society. Moreover, these services provide little transparency and data access to evaluate their claims leading to a call for more media industry studies and empirical research. This article points to valuable avenues of inquiry, emerging from recent studies, that can serve as a source of inspiration for future research in this field. |
|---|---|
| ISSN: | 1749-6020 1749-6039 |
| DOI: | 10.1177/17496020241297618 |