Website Users' Perceptions of Source Credibility Through Online Doctor Profiles: Cultural Differences Based on Doctors' Approach to Medicine

Using a between-subjects experimental design with an online post-test survey, the perception of a bio-psychosocial approach in relation to physician credibility was investigated. One hundred and fifty-five participants who were 19-62 years of age participated in the study. The major findings of this...

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Bibliographic Details
Published inJournal of consumer health on the Internet Vol. 23; no. 4; pp. 343 - 365
Main Authors Omori, Kikuko, Stitt, Carmen
Format Journal Article
LanguageEnglish
Published New York Routledge 02.10.2019
Taylor & Francis Ltd
Subjects
attitude homophily
Between-subjects design
bio-psychosocial model
Biomedical model
Credibility
Cultural factors
Design of experiments
Gender aspects
Medicine
online doctor profile
Perception
physician credibility
Physicians
race
Websites
Online AccessGet full text
ISSN1539-8285
1539-8293
DOI10.1080/15398285.2019.1681248

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Summary:Using a between-subjects experimental design with an online post-test survey, the perception of a bio-psychosocial approach in relation to physician credibility was investigated. One hundred and fifty-five participants who were 19-62 years of age participated in the study. The major findings of this study include: (a) no gender differences were found in terms of the three sub-concepts of physician credibility, and (b) white participants preferred a bio-psychosocial approach to medicine while participants of color equally valued biomedical and bio-psychosocial approaches to medicine when controlling for attitude homophily and perception of the webpage esthetic.
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ISSN:1539-8285
1539-8293
DOI:10.1080/15398285.2019.1681248