An entrepreneurial relationship marketing approach to B2B selling The case for intellectual capital sharing

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Published inJournal of research in marketing and entrepreneurship Vol. 19; no. 1; pp. 2 - 25
Main Authors Addison, Donald P., Lingham, Tony, Uslay, Can, Lee, Olivia F.
Format Journal Article
LanguageEnglish
Published 01.01.2017
Online AccessGet full text
ISSN1471-5201
DOI10.1108/JRME-09-2016-0032

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Author Lingham, Tony
Lee, Olivia F.
Uslay, Can
Addison, Donald P.
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Subtitle The case for intellectual capital sharing
Title An entrepreneurial relationship marketing approach to B2B selling
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