An entrepreneurial relationship marketing approach to B2B selling The case for intellectual capital sharing

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Bibliographic Details
Published inJournal of research in marketing and entrepreneurship Vol. 19; no. 1; pp. 2 - 25
Main Authors Addison, Donald P., Lingham, Tony, Uslay, Can, Lee, Olivia F.
Format Journal Article
LanguageEnglish
Published 01.01.2017
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ISSN1471-5201
DOI10.1108/JRME-09-2016-0032

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ISSN:1471-5201
DOI:10.1108/JRME-09-2016-0032