Mobile commerce adoption in China and the United States a cross-cultural study

• Published in: ACM SIGMIS Database: the DATABASE for Advances in Information Systems Vol. 40; no. 4; pp. 43 - 61
• Main Authors: Dai, Hua, Palvi, Prashant C.
• Format: Journal Article Trade Publication Article
• Language: English
• Published: New York ACM-SIGMIS 01.11.2009
• Subjects: Alliances; Cellular telephones; Communication; Consumer behavior; Cross cultural studies; Culture; Electronic commerce; Information industry; Internet; Internet access; Mobile commerce; Mobile communications networks; Multimedia; Online information services; Portable computers; Studies; Technology; Technology Acceptance Model; Technology adoption; User behavior; Wireless networks; United States > US; China
• ISSN: 0095-0033; 1532-0936; 1532-0936
• DOI: 10.1145/1644953.1644958

Mobile communication technologies have penetrated consumer markets throughout the world. Mobile commerce is likely to make a strong influence on business activities, consumer behavior, as well as national and global markets. Thus the identification of factors that influence mobile commerce adoption has significant value. In a global context, this study identified nine factors affecting mobile commerce adoption based on published research in MIS. These factors were investigated in China and the United States, and a comparative examination was conducted. A survey was conducted on 190 individual mobile commerce users in China and USA. Results show that there are several significant differences among the antecedents and their impacts on consumer intention to use mobile commerce in the two cultural settings. The study provides a number of practical insights and informs vendors seeking to enter the Chinese and the US marketplace with specific information on user perspectives.