Fake Stock Information on YouTube During Presidential Election Candidate Races

This study aimed to reinvestigate four political roles and impacts of internet—mobilization, reinforcement, equalization, and normalization, focusing on the case of politically-themed stocks on YouTube. Results indicated that YouTube was useful in terms of increasing specific candidates’ visibility,...

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Bibliographic Details
Published inInternational JOURNAL OF CONTENTS Vol. 19; no. 1; pp. 11 - 22
Main Authors Park, Han-Woo, Chung, Sae-Won
Format Journal Article
LanguageEnglish
Published 한국콘텐츠학회(IJOC) 31.03.2023
한국콘텐츠학회
Subjects
컴퓨터학
Presidential Election
Fake Stock Information
Politically-themed Stocks
YouTube
Political Roles of the Internet
Online AccessGet full text
ISSN1738-6764
2093-7504
DOI10.5392/IJoC.2023.19.1.011

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Summary:This study aimed to reinvestigate four political roles and impacts of internet—mobilization, reinforcement, equalization, and normalization, focusing on the case of politically-themed stocks on YouTube. Results indicated that YouTube was useful in terms of increasing specific candidates’ visibility, which might lead to popularity. However, such visibility does not always have a remarkable impact. For a better understanding of the impact of societal issues, multi-directional and multi-modal approaches might be needed. KCI Citation Count: 0
Bibliography:http://www.ijcon.org/
ISSN:1738-6764
2093-7504
DOI:10.5392/IJoC.2023.19.1.011