STUDIES ON THE IMPLICIT PERSONALITY THEORY (I) EXTRACTING DIMENSIONS IN PERCEIVING PERSONALITY BY THE “INDIVIDUAL SCALES METHOD”

• Published in: Jikken shakai shinrigaku kenkyū Vol. 23; no. 1; pp. 9 - 25
• Main Authors: OHASHI, MASAO, HAYASHI, FUMITOSHI, HIROOKA, SHUICHI
• Format: Journal Article
• Language: English; Japanese
• Published: The Japanese Group Dynamics Association 1983
• Subjects: cognitive complexity; cognitive structure; implicit personality theory; individual differences; person perception
• ISSN: 0387-7973; 1348-6276
• DOI: 10.2130/jjesp.23.9

The purpose of the present study is to examine effectiveness of the “individual scales method” for analyzing people's cognitive structures. Ss, thirty-three male undergraduates, rated thirtytwo SPs on their own “individual scales. ” Then, they rated traits on which their individual scales based on twenty common scales. Data on rating SPs were factor-analyzed for individual Ss. Factors extracted thus were interpreted and were clustered using data on rating traits as a mediator. Major findings obtained are as follows: 1. Range of numbers of individual's factors extracted was one to seven, and its mode was four. 2. Though contents of the factorsextracte dvaried widely, most of them were found to contain somewhat evaluative tune. Some factors, however, were interpreted as connected with a mixture of potency and activity, rather than with evaluation. 3. Most of the factors extracted from the present method were able to be pigeonholed according to the “fundamental three dimensions in perceiving personality” (Hayashi, 1978a; 1978b).