English in a rural linguistic landscape of globalizing China

Usually focusing on linguistic/semiotic signs in culturally and linguistically diverse communities, linguistic landscape (hereafter LL) has appeared as a methodological paradigm for the investigation of the representation and visibility of languages across geographical contexts (Landry & Bourhis...

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Published inEnglish today Vol. 40; no. 1; pp. 62 - 69
Main Authors Liu, Guangxiang, Ma, Chaojun
Format Journal Article
LanguageEnglish
Published Cambridge, UK Cambridge University Press 01.03.2024
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ISSN0266-0784
1474-0567
DOI10.1017/S0266078423000135

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Summary:Usually focusing on linguistic/semiotic signs in culturally and linguistically diverse communities, linguistic landscape (hereafter LL) has appeared as a methodological paradigm for the investigation of the representation and visibility of languages across geographical contexts (Landry & Bourhis, 1997; Scollon & Scollon, 2003). Highlighting the informative and symbolic functions of languages, this paradigm enables the combination of a quantitatively distributive lens with a refined ethnographic perspective to generate insights into the ethnolinguistic vitality of a given territory and the spread of international lingua francas – in most cases English – in localized settings (Backhaus, 2007; Jaworski & Thurlow, 2010; Li, 2015).
ISSN:0266-0784
1474-0567
DOI:10.1017/S0266078423000135