The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect : The Moderating Role of Social Anxiety

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Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 20; no. 3; pp. 17 - 38
Main Authors Lee, Heekyung, Yi, Youjae
Format Journal Article
LanguageEnglish
Published 01.11.2018
Online AccessGet full text
ISSN1598-7868
DOI10.15830/amj.2018.20.3.17

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ISSN:1598-7868
DOI:10.15830/amj.2018.20.3.17