Image-Based Internet Memes as Conceptual Blends
The present text aims to discuss a certain kind of internet meme, construed here as an image macro, in the context of Conceptual Blending Theory (Fauconnier and Turner 2002). Image-based memes (image macros) that contain a verbal layer appear to be the most popular form of such memes. Their concise...
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| Published in | Forum philosophicum (Kraków, Poland) Vol. 29; no. 2; pp. 335 - 350 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
23.12.2024
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| Online Access | Get full text |
| ISSN | 1426-1898 2353-7043 |
| DOI | 10.35765/forphil.2024.2902.06 |
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| Summary: | The present text aims to discuss a certain kind of internet meme, construed here as an image macro, in the context of Conceptual Blending Theory (Fauconnier and Turner 2002). Image-based memes (image macros) that contain a verbal layer appear to be the most popular form of such memes. Their concise form demonstrates a creative potential: memes are packed with meaning, reflected in various conceptual packets integrated into their verbal and visual semiosis. Blending theory thus seems an appropriate framework for a discussion of the cognitive mechanisms of memes and the relation between the verbal and the visual, as well as for tracing how the analogy between given domains/input spaces contributes to the effectiveness of a message. |
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| ISSN: | 1426-1898 2353-7043 |
| DOI: | 10.35765/forphil.2024.2902.06 |