Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

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Bibliographic Details
Published inJournal of the Academy of Marketing Science Vol. 46; no. 6; pp. 987 - 1011
Main Authors Ptok, Annette, Jindal, Rupinder P., Reinartz, Werner J.
Format Journal Article
LanguageEnglish
Published 01.11.2018
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ISSN0092-0703
1552-7824
DOI10.1007/s11747-018-0589-2

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ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-018-0589-2