EFFECT OF CONFRONTING BRAND AND EXPERIENCE OF BRAND ON REMEMBERING BRAND (CASE STUDY: CONSUMERS OF SHAMPO IN RASHT)

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Bibliographic Details
Published inThe Turkish online journal of design, art and communication Vol. 6; no. JLYSPCL; pp. 698 - 704
Main Authors Abkenarei, Mahsa Ghaffari, Pasand Asil, Seyyed Mohammad Noe
Format Journal Article
LanguageEnglish
Published 01.07.2016
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ISSN2146-5193
2146-5193
DOI10.7456/1060JSE/038

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ISSN:2146-5193
2146-5193
DOI:10.7456/1060JSE/038