Analysis of influence that automobile advertisement gives to consumer's acknowledgment and attitude

The purpose of this study is to grasp quantitatively the difference in the influence which the automobile advertisement which solicits an environmental side gives to an automobile purchase intention of a consumer and an automobile advertisement of other kinds. The automobile newspaper advertisement...

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Bibliographic Details
Published inINFRASTRUCTURE PLANNING REVIEW Vol. 25; pp. 663 - 672
Main Authors KAWATA, Shinya, MATSUMURA, Nobuhiko
Format Journal Article
LanguageEnglish
Published Japan Society of Civil Engineers 30.09.2008
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ISSN0913-4034
1884-8303
DOI10.2208/journalip.25.663

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Summary:The purpose of this study is to grasp quantitatively the difference in the influence which the automobile advertisement which solicits an environmental side gives to an automobile purchase intention of a consumer and an automobile advertisement of other kinds. The automobile newspaper advertisement during 2006 after 1970 came to hand, and changes of the contents of advertising solicitation have been grasped. As the result, the contents of solicitation have been changing from the concrete performance to the lifeimage as recent years came. As the result, in the advertisement of a hybrid car which solicits an environmental side, as compared with other advertisements, the purchase intention and the use intention showed the high value intentionally statistically.
ISSN:0913-4034
1884-8303
DOI:10.2208/journalip.25.663