The Impact of Trustworthiness in the Dating App Experience: A Trust-Inducing Model Proposal

• Published in: Journal of Next-generation Convergence Information Services Technology Vol. 9; no. 4; pp. 327 - 340
• Main Author: Chiu, En Yi
• Format: Journal Article
• Language: English
• Published: 차세대컨버전스정보서비스학회 31.12.2020
• Subjects: 학제간연구
• ISSN: 2384-101X; 2672-1163
• DOI: 10.29056/jncist.2020.12.01

Lack of trust has been identified as one of the most formidable barriers to engaging people in the dating app. Financial fraud, meeting strange people online, and personal data leaks are why people lose their trust in dating apps. Dating app services aim to connect people; however, there is no medium that people can trust. Much prior research has focused on online trust in adopting e-commerce websites but pays less attention to the dating apps market. This study presents a trust-inducing framework for dating apps in five dimensions: company trust, system trust, information trust, matching trust, and risk trust. We conducted an online survey to test the framework's hypothesis. This study's results provide insights into each trust dimension, and a revised trust-inducing framework was proposed based on the findings. Our study aims to helping users to understand the importance of trust in dating apps and appreciate what are the various factors that would affect the user's trust in different aspects. KCI Citation Count: 0