New Approaches to Creating a Culture of Innovation
Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.
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| Main Authors | , |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Leeds
Emerald Publishing Limited
2025
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| Edition | 1 |
| Subjects | |
| Online Access | Get full text |
| ISBN | 1836084579 9781836084570 |
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| Abstract | Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes. |
|---|---|
| AbstractList | Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes. |
| Author | Woolliams, Peter Trompenaars, Fons |
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| Snippet | Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market... |
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| Title | New Approaches to Creating a Culture of Innovation |
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