New Approaches to Creating a Culture of Innovation

Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.

Saved in:
Bibliographic Details
Main Authors Trompenaars, Fons, Woolliams, Peter
Format eBook
LanguageEnglish
Published Leeds Emerald Publishing Limited 2025
Edition1
Subjects
Culture and globalization
Online AccessGet full text
ISBN1836084579
9781836084570

Cover

More Information
Summary:Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.
ISBN:1836084579
9781836084570