Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientists

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...

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Bibliographic Details
Main Authors Syam, Niladri, Kaul, Rajeeve
Format eBook Publication
LanguageEnglish
Published Bingley Emerald Publishing Limited 10.03.2021
Emerald
Edition1
SeriesEmerald insight
Subjects
Artificial intelligence
Machine learning
Marketing
Selling
Selling-Data processing
Online AccessGet full text
ISBN9781800438811
1800438818
180043880X
9781800438804
9781800438828
1800438826
DOI10.1108/9781800438804

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Summary:Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
ISBN:9781800438811
1800438818
180043880X
9781800438804
9781800438828
1800438826
DOI:10.1108/9781800438804