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Topics: marketing
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Knihovna UTB
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marketing
marketing management
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marketingový management
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strategic planning
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strategický management
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Weitz, Barton A., 1941-2018
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Wensley, Robin, 1944-
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Handbook of marketing
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2002
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Topics: marketing
Library
Knihovna UTB
Format
Book
1
Topics
marketing
marketing management
1
marketingový management
1
strategic planning
1
strategický management
1
Author
Weitz, Barton A., 1941-2018
1
Wensley, Robin, 1944-
1
Language
English
Genre
handbooks and manuals
papers of several authors
1
příručky
sborníky
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