Nové trendy v marketingové komunikaci ve Help Fitness klubu

• Main Author: Jehlička, Šimon (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2008
• Subjects: marketingová komunikace; virální marketing; propagace; reklama; guerilla marketing; event marketing; marketing communication; viral marketing; promotion; advertisement; bakalářská práce
• Physical Description: 55 s.