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|a cze
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|a Dočkálková, Hana
|4 dis
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|a Projekt reklamní kampaně výrobkové řady UNO VINO firmy TESCOMA s.r.o.
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|a Project proposal of a promotional campaign for the TESCOMA company regarding the new product line UNO VINO
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|c 2008
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|a 91 s., 9 s. příloh.
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|a Studijní obor: Management a marketing
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|a Studijní obor: Management and Marketing
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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|a Práce bude přístupná pouze v rámci univerzity od 05.05.2038
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|a Reklamní plán
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|a komunikace
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| 653 |
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|a cíle komunikace
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| 653 |
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|a reklamní sdělení STEP analýza
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| 653 |
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|a SWOT analýza
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|a Name of the thesis "A project of advertisement campaign of the UNO VINO product line of the Tescoma company". The goal of this thesis is to produce a communication plan for a new product line for the company which is the leader on the market of kitchenware. The work consists of a theoretical and practical part. In the first part there is a background regarding advertisement plans which have been taken from literature. The theoretical part is followed by the practical part where a description of the Tescoma company can be found together with a situational analysis
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|a consisting of STEP analyses
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|a microenvironment and SWOT analyses. Moreover
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|a there is a comparison with the former products also connected with the mentioned SWOT analysis of the new product. Eventually
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|a a communication plan
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|a time frame and budget requirements and risks assessments are set based on the above mentioned analyses
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|a diplomová práce
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|a Kozák, Vratislav
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/7191
|y Plný text v Digitální knihovně UTB
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