Prezentace a komunikace společnosti Wellness Club

• Main Author: Březinová, Vendula (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2008
• Subjects: Wellness; marketingová komunikace; public relations; reklama; podpora prodeje; direct marketing; propagace; corporate identity; SWOT analýza; marketing communications; advertising; sales promotion; promotion; SWOT analysis; diplomová práce
• Physical Description: 79 s., 32 s. obr. příloh