Vliv sponzoringu na image značky

• Main Author: Zmrzlíková, Eva (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2008
• Subjects: sponzoring; branding; image značky; sponsorship; brand image; bakalářská práce
• Physical Description: 51s