Virtual Influencers: The Future of Social Media Marketing?

• Main Author: Šmehlíková, Barbara (Dissertant)
• Other Authors: Anchor, John (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2025
• Subjects: Influencer marketing; influencer; virtualní influencer; virtual influencer; diplomová práce
• Physical Description: 51 s.