A Competitiveness Analysis of a Selected Company

• Main Author: Špulák, Adam (Dissertant)
• Other Authors: Bejtkovský, Jiří (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2025
• Subjects: konkurenceschopnost; konkurenční strategie; SWOT-analýza; benchmarking; marketing; STP analýza; Porterův model pěti sil; stavební materiály; Competitiveness; competitive strategy; SWOT analysis; STP analysis; Porter's five forces; building materials; bakalářská práce
• Physical Description: 74 s. (117 040 znaků)