Marketing communications in relation to intercultural differences

• Main Author: Kotoučová, Lucie (Dissertant)
• Other Authors: Světlík, Jaroslav (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2005
• Subjects: Kultura; interkulturní; marketingové komunikace; brazilská kultura; česká kultura; kulturní dimenze; Hofstede; Culture; Intercultural; Marketing communications; Czech culture; Brazil culture; cultural dimensions; diplomová práce
• Physical Description: 76 s., 4 s. obr. příloh