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00000ntm a22000007u 4500 |
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|a eng
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| 100 |
1 |
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|a Tetteh, Emmanuella Naa Komiley
|4 dis
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| 245 |
1 |
0 |
|a A project to build a strong brand for Prudential Bank Limited-Ghana
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| 246 |
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|a A project to build a strong brand for Prudential Bank Limited-Ghana
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| 260 |
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|c 2024
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| 300 |
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|a 83 s.
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| 500 |
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|a Studijní obor: -
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Branding
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| 653 |
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|a Brand management
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| 653 |
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|a strong brand
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| 653 |
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|a brand equity
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| 653 |
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|a consumer behavior
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| 653 |
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|a brand loyalty
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| 653 |
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|a brand value
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| 653 |
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|a banking
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| 653 |
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|a financial performance
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| 653 |
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|a Branding
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| 653 |
|
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|a Brand management
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| 653 |
|
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|a strong brand
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| 653 |
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|a brand equity
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| 653 |
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|a consumer behavior
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| 653 |
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|a brand loyalty
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| 653 |
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|a brand value
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| 653 |
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|a banking
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| 653 |
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|a financial performance
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Chovancová, Miloslava
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/56923
|y Plný text v Digitální knihovně UTB
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