A project to build a strong brand for Prudential Bank Limited-Ghana

• Main Author: Tetteh, Emmanuella Naa Komiley (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2024
• Subjects: Branding; Brand management; strong brand; brand equity; consumer behavior; brand loyalty; brand value; banking; financial performance; diplomová práce
• Physical Description: 83 s.
• Item Description: Studijní obor: -; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení