Marketing festivalu Skrz Prsty

• Main Author: Koukolová, Kristýna (Dissertant)
• Other Authors: Gamalová, Kamila (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2024
• Subjects: event marketing; marketingový mix; komunikační mix; marketingový výzkum; festival Skrz Prsty; Event Marketing; Marketing Mix; Communication Mix; Marketing Research; Skrz Prsty Festival; bakalářská práce
• Physical Description: 63 s. (88 481 znaků)