Building a Strong Brand for an Online Travel Agency Company in Egypt

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Bibliographic Details
Main Author	Selim, Mostafa Ahmed Mostafa (Dissertant)
Other Authors	Chovancová, Miloslava (Thesis advisor)
Format	Manuscript Book
Language	English
Published	2024
Subjects	Branding Brand Equity Strong Brand Online Travel Agency OTA almatar Egypt Positioning Brand Identity Personal Branding Internal Branding Customer-Based Brand Equity diplomová práce
Online Access	Plný text v Digitální knihovně UTB
Physical Description	94 s.

Online Access

Plný text v Digitální knihovně UTB