Event marketing, jako nástroj brandbuildingu Studenstké unie UTB

• Main Author: Bílková, Gabriela (Dissertant)
• Other Authors: Kazík, Martin (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2023
• Subjects: event marketing; brand; brandbuilding; marketing; Studentská unie UTB; Student Union of TBU; bakalářská práce
• Physical Description: 46 s. (74 750 znaků)