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00000ntm a22000007u 4500 |
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zp6437 |
| 041 |
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|a cze
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| 100 |
1 |
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|a Janošík, Daniel
|4 dis
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| 245 |
1 |
0 |
|a Marketingová komunikace společnosti LINEA NIVNICE, a.s.
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| 246 |
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|a Marketing communication in LINEA NIVNICE, joint-stock company.
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| 260 |
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|c 2007
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| 300 |
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|a 89 s., 14 s. obr. příloh.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a komunikace
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| 653 |
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|a marketingová komunikace
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| 653 |
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|a reklama
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| 653 |
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|a podpora prodeje
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| 653 |
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|a public relations
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| 653 |
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|a direct marketing
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| 653 |
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|a podniková identita
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| 653 |
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|a podniková kultura
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| 653 |
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|a podnikový image
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| 653 |
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|a communication
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| 653 |
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|a marketing communication
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| 653 |
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|a advertisement
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| 653 |
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|a sales promotions
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| 653 |
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|a public relations
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| 653 |
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|a direct marketing
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| 653 |
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|a company identity
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| 653 |
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|a company culture
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| 653 |
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|a company image
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Kubík, Josef
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/3884
|y Plný text v Digitální knihovně UTB
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