Využití apelu strachu v reklamě

• Main Author: Bartoňková, Jana (Dissertant)
• Other Authors: Stránský, Michal (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2022
• Subjects: apel strachu; reklamní kampaň; Covid-19; koronavirus; emoce; fear appeal; advertising campaign; coronavirus; emotions; diplomová práce
• Physical Description: 77 s. (116 306 znaků)