Project of marketing entry strategy of Affymetrix, Inc. to Czech Republic

• Main Author: Sprinzl, Anna (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2007
• Subjects: medzinárodný marketing; marketingová stratégia; stratégia vstupu na trh; interná analýza; externá analýza; international marketing; marketing strategy; market entry strategy; internal analysis; external analysis; diplomová práce
• Physical Description: 102 s., 11 s. obr. priloh.