Manipulace v marketingu cílená na generaci Y a Z

• Main Author: Kukulová, Kateřina (Dissertant)
• Other Authors: Stránský, Michal (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2020
• Subjects: manipulace v marketingu; ovlivňování; generace Y; generace Z; reklama; manipulation in marketing; influencing; generation Y; generation Z; advertisement; bakalářská práce
• Physical Description: 62 s.