Komunikace Kulturního centra Lanškroun

• Main Author: Ambrozková, Nela (Dissertant)
• Other Authors: Göttlichová, Marcela (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2020
• Subjects: marketing; marketing kultury; marketingový mix; produkt; distribuce; cena; propagace; komunikační mix; public relations; reklama; osobní prodej; direct marketing; podpora prodeje; Kulturní centrum Lanškroun; culture marketing; marketing mix; product; place; price; promotion; communication mix; advertising; personal selling; sales promotion; bakalářská práce
• Physical Description: 68 s.