Analýza marketingové komunikace hradu Beckov

• Main Author: Martišová, Annamária (Dissertant)
• Other Authors: Kramoliš, Jan (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2020
• Subjects: Marketingová komunikácia; marketing služieb; kultúra; hrad Beckov; marketingový mix; Marketing communication; social marketing; culture; Beckov castle; marketing mix; bakalářská práce
• Physical Description: 84 s.