Marketingová komunikace Českého biatlonu

• Main Author: Halberštádt, Karel (Dissertant)
• Other Authors: Kocourek, Josef (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2019
• Subjects: marketingová komunikace; integrovaná marketingová komunikace; komunikační kampaň; značka; sport; biatlon; marketing communications; integrated marketing communications; communication cam-paign; brand; biathlon; diplomová práce
• Physical Description: 94 s.